### Overview The **Similarweb Model Context Protocol (MCP) Server** provides seamless access to Similarweb's digital intelligence datasets through a standardized protocol. This integration enables AI assistants like Claude to directly access web analytics, traffic data, and competitive intelligence metrics without custom implementation requirements. ### What is MCP? The Model Context Protocol (MCP) is an open standard that creates universal connections between AI applications and external data sources. Think of it as a standardized adapter that allows AI assistants like Claude to securely interact with business tools and datasets through natural language requests. ### Getting Started The Similarweb MCP server is pre-configured and ready to use. The integration provides direct access to Similarweb's data through standardized tool calls.

MCP Server Endpoint: https://mcp.similarweb.com

### What you'll need * **Similarweb subscription with API/MCP access**: API-only, Business, or Enterprise plans. * **MCP-compatible client**: Claude, Cursor, Copilot, or other MCP-enabled applications. * **Similarweb login**: in order to enable the MCP connection. ### Available MCP Connectors You can integrate Similarweb to leading AI tools using our official connector or a custom MCP connector We've prepared a number of guides covering some of the more popular tools :

If you're interested in connecting Similarweb data to other AI tools, you can do that with a ‘custom mcp’ connection. reach out to Similarweb Support if you need help.

### Data Credits & Usage MCP uses data credits the same way standard API responses do. Credit consumption varies based on your prompts and which data is returned in the AI responses. More complex queries that pull multiple data points will consume more credits accordingly. ### Available Metrics

Traffic and Engagement

Get traffic and engagement metrics over time for a specific website

visits, average_visit_duration, pages_per_visit, bounce_rate, page_views, unique_visitors, new_users, returning_users

Traffic Sources

Get traffic metrics broken down by marketing channels (direct, display ads, mail, organic search, paid search, referrals, and social)

visits, average_visit_duration, pages_per_visit, bounce_rate

Website Rank

Get website rank over time for a specific website

country_rank, category, category_rank

Subdomains

Get subdomain traffic share data for a website

subdomain, share

Similar Sites

Get similar websites for a specific domain, showing domains with similar audience and traffic patterns

rank, affinity, has_adsense

Referrals

Get incoming or outgoing referral websites for a specific website, showing traffic sources or destinations

share, change

Audience Interests

Get audience-interests (also-visited websites) for a specific website

affinity, overlap, pop_change, has_adsense, domain

Audience Overlap

Get audience overlap data by comparing between 2 to 5 websites

overlap, union

Deduplicated Audience

Get deduplicated audience metrics for a specific website

total_deduplicated_audience, desktop_only_audience_share, desktop_only_audience_visitors, mobile_web_only_audience_share, mobile_web_only_audience_visitors, desktop_and_mobile_web_audience_share, desktop_and_mobile_web_audience_visitors

Leading Folders

Get leading folders traffic share data for a specific website

folder, share, change

Popular Pages

Get popular pages metrics for a specific website

share, change

PPC Spend

Get money spent monthly on paid search advertising for a specific website

ppc_spend

Segment Traffic and Engagement

Get traffic and engagement metrics over time for a specific segment of a website

visits, bounce_rate, page_views, average_visit_duration, pages_per_visit, share, unique_visitors

Segment Traffic Sources

Get segment traffic and engagement metrics over time for a specific segment of a website, broken down by marketing channels

visits, bounce_rate, page_views, average_visit_duration, pages_per_visit

Ad Networks

Get incoming or outgoing ad networks data for a specific website

share, visits

Geography

Get traffic and engagement metrics over time for a specific website, broken down by country

country, country_name, rank, share, visits, average_visit_duration, pages_per_visit, bounce_rate

Technologies

Get current technologies used by a specific domain

sub_category, pricing_model, description, first_seen_date

Demographics

Get demographics metrics for a specific website

age_18_to_24_share, age_25_to_34_share, age_35_to_44_share, age_45_to_54_share, age_55_to_64_share, age_65_plus_share, male_share, female_share

Traffic by Demographics

Get traffic metrics for a certain demographics group

share, pages_per_visit, bounce_rate, visit_duration

SERP Players

The top websites driving search traffic for a specified keyword or custom keyword list

site, domain name, clicks, traffic share, serp_features, position, top_url

SERP Clicks

Clicks trend over time for each website from the top websites for their keyword or keyword groups

site, domain name, clicks, traffic share, serp_features, position, top_url

Keywords Overview

Provides an overview of keyword or keyword list performance

search volume, click distribution, competition metrics, and other key indicators

Website Keywords

Returns the keywords driving search clicks for a specified domain.

keyword, clicks, traffic_share, difficulty, competition, primary_intent, secondary_intent, volume, cpc, zero_clicks_share, position, serp_features, top_url

App Install Penetration

Get the percentage of devices in a specific country with the app installed

installs %

App Store Rank

Get app store rank over time for a specific mobile app

Android and iOS store ranks

App Details

Get detailed information about a mobile app by its ID

title, image, publisher, price, main category, main category ID, and rating

Important Disclaimers

AI-generated insights and recommendations based on Similarweb MCP-delivered data or any AI-generated outputs may be:

* **Incomplete, inaccurate, subject to omissions, or contextually limited** based on the specific request parameters, the scope of data provided, or system behavior. * **Subject to AI interpretation** and may not reflect all nuances, limitations, or the evolving nature of the underlying data.

Use of the MCP Server and any AI-generated outputs is at the user’s sole risk. Similarweb does not guarantee and expressly disclaims all warranties, including accuracy, completeness, reliability, fitness for a particular purpose, or merchantability of MCP-delivered data or any AI-generated outputs or recommendations and shall not be responsible or liable, for any business outcomes, decisions, actions, losses, damages, or other consequences arising out of or relating to reliance upon MCP-delivered data or any AI-generated outputs or recommendations.