Conversion Analysis (Site level) - All Traffic

Understand how effective websites are at converting visits. The Conversion Analysis dataset reveals key performance metrics such as converted visits and conversion rates, helping you benchmark competitors and optimize your digital strategy.

Using Conversion Analysis in the Batch API

You can uncover insights such as:

• Benchmark conversion rates across industries or domains — Compare how well different websites convert traffic across various industries or specific competitors.
• Track conversion trends over time — Analyze how conversion performance evolves month-over-month to identify seasonality, campaign impact, or optimization opportunities.

Sample request

 

  {
  "delivery_information": {"response_format": "csv"},
  "report_query": {
    "tables": [{
      "vtable": "site_conversion",
      "granularity": "monthly",
      "latest": true,
      "filters": {"countries": ["US"], "domains": ["aliexpress.com"]},
      "metrics": [
        "site_sector",
        "total_site_visits",
        "total_site_converted_visits",
        "total_site_conversion_rate"
      ],
      "paging": {"limit": 10}
    }]
  }
}

Dataset: Conversion Analysis (Site Level) — All Traffic

• Table URL: https://api.similarweb.com/batch/v5/request-report
• vtable: site_conversion
• Primary keys: domains, countries
• Optional keys: sector

Metrics

Filters and parameters