Cross-Retail IQ

This Batch API dataset helps companies monitor consumer demand and analyze shopper behavior across multiple retailers in a single, unified view.

Historical Data Availability: Up to 36 months of historical data, depending on your subscription plan, the data table and the selected domains

What you can track

• Product demand — Track weekly product-page views across multiple retailers (e.g. Amazon, Walmart), with product title, URL, brand, and retailer category. Use it to compare SKU and brand demand within a category and country.

Available tables (vtables)

Cross-Retail procduct views (cross_retail_product_views)

Weekly product-page views for a SKU on a retailer, in a country, inside a Cross Retail category.

Use this URL: https://api.similarweb.com/batch/v5/request-report to make a report request.

Grain: one row per category × country × retailer × SKU × week (Sunday).

Keys

Filters

category_ids, retailers, skus, and brands are case-insensitive.

Metrics

brand is also a descriptor, so it is present in the file even when it is not listed under metrics.

Example payload

{
  "report_query": {
    "tables": [{
      "vtable": "cross_retail_product_views",
      "granularity": "weekly_sunday",
      "filters": {
        "category_ids": ["YOUR_CATEGORY_ID"],
        "countries": ["US"],
        "retailers": ["amazon.com", "walmart.com"]
      },
      "metrics": ["views", "title", "url", "brand", "retail_category_name"],
      "start_date": "2026-08-02",
      "end_date": "2026-08-30"
    }]
  },
  "delivery_information": {
    "response_format": "csv",
    "delivery_method": "download_link"
  }
}

Narrow to SKUs or brands:

"filters": {
  "category_ids": ["YOUR_CATEGORY_ID"],
  "countries": ["US"],
  "retailers": ["amazon.com"],
  "skus": ["B07XYZ1234"],
  "brands": ["Nike"]
}
 

Use latest: true instead of end_date to resolve to the latest available Sunday.