Traffic & Engagement
Table name: traffic_and_engagement
Primary use case: Core website performance metrics, user engagement, and traffic analysis
Primary keys: domains, countries
Historical Data Availability
Access up to 61 months of historical data, depending on your subscription plan
Available Metrics
Metric Name | Description | Granularity |
|---|---|---|
| Total estimated visits across all devices | Monthly, Weekly, Daily |
| Total unique visitors across all devices | Monthly, Daily |
| Total page views across all devices | Monthly, Daily |
| Average pages viewed per visit | Monthly, Weekly, Daily |
| Average session duration in seconds | Monthly, Weekly, Daily |
| Percentage of single-page sessions | Monthly, Weekly, Daily |
| Desktop-only visit count | Monthly, Weekly, Daily |
| Desktop-only unique visitors | Monthly, Daily |
| Desktop-only page views | Monthly, Daily |
| Desktop average pages per visit | Monthly, Weekly, Daily |
| Desktop average session duration in seconds | Monthly, Weekly, Daily |
| Desktop bounce rate percentage | Monthly, Weekly, Daily |
| Desktop traffic share percentage | Monthly, Weekly, Daily |
| Estimated desktop PPC spend in USD | Monthly, Daily |
| Mobile-only visit count | Monthly, Weekly, Daily |
| Mobile-only unique visitors | Monthly, Weekly, Daily |
| Mobile-only page views | Monthly, Daily |
| Mobile average pages per visit | Monthly, Weekly, Daily |
| Mobile average session duration in seconds | Monthly, Weekly, Daily |
| Mobile bounce rate percentage | Monthly, Weekly, Daily |
| Mobile traffic share percentage | Monthly, Weekly, Daily |
| Estimated mobile PPC spend in USD | Monthly, Daily |
| Unique audience across devices | Monthly, Weekly, Daily |
| New visitors count | Monthly, Daily |
| Returning visitors count | Monthly, Daily |
| Website industry category | Monthly, Daily |
| Global website ranking | Monthly, Daily |
| Ranking within specific country | Monthly, Daily |
| Ranking within industry category | Monthly, Daily |
Example Request
Request header:
curl --location 'https://api.similarweb.com/batch/v4/request-report' \
--header 'api-key: {{API_KEY}}' \
--header 'Content-Type: application/json' \
--request POST \
--data body
Request body:
body{
"delivery_information": {
"response_format": "csv",
"delivery_method_params": {
"retention_days": 60
}
},
"report_query": {
"tables": [
{
"vtable": "traffic_and_engagement",
"granularity": "monthly",
"filters": {
"countries": ["WW"],
"include_subdomains": true
},
"metrics": [
"all_page_views",
"all_traffic_average_visit_duration",
"all_traffic_bounce_rate",
"all_traffic_pages_per_visit",
"all_traffic_unique_visitors",
"all_traffic_visits",
"category",
"category_rank_new",
"country_rank",
"deduplicated_audience",
"desktop_average_visit_duration",
"desktop_bounce_rate",
"desktop_page_views",
"desktop_pages_per_visit",
"desktop_ppc_spend_usd",
"desktop_share",
"desktop_unique_visitors",
"desktop_visits",
"global_rank",
"mobile_average_visit_duration",
"mobile_bounce_rate",
"mobile_page_views",
"mobile_pages_per_visit",
"mobile_ppc_spend_usd",
"mobile_share",
"mobile_unique_visitors",
"mobile_visits",
"total_new_visitors",
"total_returning_visitors"
],
"start_date": "2025-07",
"end_date": "2025-07"
}
]
}
}
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- Traffic & Engagement