Getting Started

Overview

The Similarweb Model Context Protocol (MCP) Server provides seamless access to Similarweb's digital intelligence datasets through a standardized protocol. This integration enables AI assistants like Claude to directly access web analytics, traffic data, and competitive intelligence metrics without custom implementation requirements.

What is MCP?

The Model Context Protocol (MCP) is an open standard that creates universal connections between AI applications and external data sources. Think of it as a standardized adapter that allows AI assistants like Claude to securely interact with business tools and datasets through natural language requests.

Getting Started

The Similarweb MCP server is pre-configured and ready to use. The integration provides direct access to Similarweb's data through standardized tool calls.

What you'll need

• Similarweb subscription with API/MCP access: API-only, Business, or Enterprise plans.
• MCP-compatible client: Claude, ChatGPT, Cursor, Copilot, or other MCP-enabled applications.
• Similarweb login: in order to enable the MCP connection.

Available MCP Connectors

You can integrate Similarweb to leading AI tools using our official connector or a custom MCP connector We've prepared a number of guides covering some of the more popular tools :

Claude Integration Guide

How to integrate Similarweb's MCP connector in Claude

Cursor Integration Guide

How to connect Similarweb’s MCP server in Cursor

Microsoft Copilot Integration Guide

How to connect Similarweb’s MCP server in Copilot

Manus Integration Guide

How to integrate Similarweb's MCP connector in Manus

ChatGPT Integration Guide

How to integrate Similarweb's MCP connector in ChatGPT

Perplexity Integration Guide

How to connect Similarweb’s MCP connector in Perplexity

Data Credits & Usage

MCP uses data credits the same way standard API responses do. Credit consumption varies based on your prompts and which data is returned in the AI responses. More complex queries that pull multiple data points will consume more credits accordingly.

Available Metrics

Tool Name

Description

Available Metrics

Traffic and Engagement	Get traffic and engagement metrics over time for a specific website	visits, average_visit_duration, pages_per_visit, bounce_rate, page_views, unique_visitors, new_users, returning_users
Traffic Sources	Get traffic metrics broken down by marketing channels (direct, display ads, mail, organic search, paid search, referrals, and social)	visits, average_visit_duration, pages_per_visit, bounce_rate
Website Rank	Get website rank over time for a specific website	country_rank, category, category_rank
Subdomains	Get subdomain traffic share data for a website	subdomain, share
Similar Sites	Get similar websites for a specific domain, showing domains with similar audience and traffic patterns	rank, affinity, has_adsense
Referrals	Get incoming or outgoing referral websites for a specific website, showing traffic sources or destinations	share, change
Audience Interests	Get audience-interests (also-visited websites) for a specific website	affinity, overlap, pop_change, has_adsense, domain
Audience Overlap	Get audience overlap data by comparing between 2 to 5 websites	overlap, union
Deduplicated Audience	Get deduplicated audience metrics for a specific website	total_deduplicated_audience, desktop_only_audience_share, desktop_only_audience_visitors, mobile_web_only_audience_share, mobile_web_only_audience_visitors, desktop_and_mobile_web_audience_share, desktop_and_mobile_web_audience_visitors
Leading Folders	Get leading folders traffic share data for a specific website	folder, share, change
Popular Pages	Get popular pages metrics for a specific website	share, change
PPC Spend	Get money spent monthly on paid search advertising for a specific website	ppc_spend
Segment Traffic and Engagement	Get traffic and engagement metrics over time for a specific segment of a website	visits, bounce_rate, page_views, average_visit_duration, pages_per_visit, share, unique_visitors
Segment Traffic Sources	Get segment traffic and engagement metrics over time for a specific segment of a website, broken down by marketing channels	visits, bounce_rate, page_views, average_visit_duration, pages_per_visit
Ad Networks	Get incoming or outgoing ad networks data for a specific website	share, visits
Geography	Get traffic and engagement metrics over time for a specific website, broken down by country	country, country_name, rank, share, visits, average_visit_duration, pages_per_visit, bounce_rate
Technologies	Get current technologies used by a specific domain	sub_category, pricing_model, description, first_seen_date
Demographics	Get demographics metrics for a specific website	age_18_to_24_share, age_25_to_34_share, age_35_to_44_share, age_45_to_54_share, age_55_to_64_share, age_65_plus_share, male_share, female_share
Traffic by Demographics	Get traffic metrics for a certain demographics group	share, pages_per_visit, bounce_rate, visit_duration

Tool Name

Description

Available Metrics

SERP Players	The top websites driving search traffic for a specified keyword or custom keyword list	site, domain name, clicks, traffic share, serp_features, position, top_url
SERP Clicks	Clicks trend over time for each website from the top websites for their keyword or keyword groups	site, domain name, clicks, traffic share, serp_features, position, top_url
Keywords Overview	Provides an overview of keyword or keyword list performance	search volume, click distribution, competition metrics, and other key indicators
Website Keywords	Returns the keywords driving search clicks for a specified domain.	keyword, clicks, traffic_share, difficulty, competition, primary_intent, secondary_intent, volume, cpc, zero_clicks_share, position, serp_features, top_url

Tool Name

Description

Available Metrics

App Install Penetration	Get the percentage of devices in a specific country with the app installed	installs %
App Store Rank	Get app store rank over time for a specific mobile app	Android and iOS store ranks
App Search	Find apps by term across Google Play and the Apple App Store	App title, publisher, app ID
App Details	Get store listing metadata for an app by ID	Title, bundle ID, publisher, website, primary/secondary category (and IDs), store URL, icons, screenshots, video URLs, description, short description, languages, contains ads, price, currency, country availability, size, in-app purchases, release date, last update date, version, privacy policy URL, ratings count, average rating
App Changelog	Get detected changes to an app’s store listing over time	Category, content rating, description, icon, permissions, price, privacy policy, publisher, release notes, screenshots, SDKs, subtitle, title, version, website
App IAB Categories	Get IAB category classifications for an app	IAB v1, v2, v3: name, type, parent ID
App SDKs	Get the SDKs detected in an app and their install/uninstall data	SDK ID, title, website, category names/IDs, install date, uninstall date, active status
App Active Users	Get estimated active users for an app	DAU, WAU, MAU
App Downloads	Get estimated store downloads for an app	Downloads
App Sessions	Get estimated session activity per user	Avg sessions count, avg session time, avg total session time, total sessions count, total sessions time
App Retention	Get the share of users still using the app in the 30 days after install	Retention %
App Install Penetration	Get the percentage of devices in a country with the app installed	Installs %
App Revenue	Get estimated revenue and ARPU for an app	Revenue, ARPU
App Ratings	Get ratings over time	Ratings count, average rating, 1–5 star share %
App Ranks	Get historical rank of an app on store top charts	Rank by chart type (top free, top paid, top grossing) and device (Android, iPhone, iPad)
App Top Charts	Get a ranked list of top apps by category on Google Play and the Apple App Store	Ranked apps by chart type (top free, top paid, top grossing), category, country, device
App Audience Demographics	Get the audience share by gender and age	Gender, age
App Audience Interests	Get apps that share the most audience with the input app	Cross-usage, affinity index
ASO Keyword Rank History	Get an app’s ranking history for up to 50 keywords	Rank, volume, difficulty
ASO Top Ranked Keywords	Get the keywords an app ranks well for	Rank, volume, difficulty
ASO Search Results	Get the top-ranking apps for a single keyword	Rank, app ID by date